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Television on Women’s Empowerment in India
Authors: Hsin-Lan Ting, Chon-Kit Ao, and Ming-Jen Lin
Source: Journal of Development Studies, 50(11): 1523-37; DOI: 10.1080/00220388.2014.896456
Topic(s): Mass media
Women’s empowerment
Country: Asia
  India
Published: MAR 2014
Abstract: We used a nationwide demographic survey to study the relation between television exposure and women’s empowerment in India. Ordinary least squares (OLS) results suggested that TV exposure improved Indian women’s status. We used the propensity score matching (PSM) method to mitigate the potential threat of endogeneity. The results indicate that TV exposure is correlated with greater awareness of autonomy, greater financial independence, less unwanted pregnancy (birth control), negative attitude toward beating, a lower tendency of giving birth, a smaller family, and a lower preference level for sons.