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Educating Women for HIV Prevention: Does Exposure to Mass Media Make Them More Knowledgeable?
Authors: Jesmin, S. S., Chaudhuri, S., & Abdullah, S
Source: Health Care for Women International, 34(3-4), 303-331, DOI:10.1080/07399332.2012.736571
Topic(s): HIV/AIDS
Mass media
Country: Asia
Published: MAR 2013
Abstract: Mass media is an important vehicle for health promotion in developing countries. In Bangladesh multiple media campaigns are being carried out to educate people about HIV/AIDS. We examined the extent of HIV/AIDS knowledge and the association of exposure to mass media among women in Bangladesh. Bangladesh Demographic and Health Survey (BDHS) provides data for this paper. We found that media exposure (combined index of TV, radio, and newspaper) was a highly significant predictor of women’s knowledge about HIV and AIDS. Other significant predictors of HIV knowledge include women’s education, age, employment, and urban residence. Key Words: HIV, Health Education, Bangladesh, Developing countries, Mass media, Women